5 Christmas promotions you should have in your Santa sack
The silly season is officially in full swing but before we wind down and relax to ring in the new year, have you got some Christmas promotions in place that will either bump up your bottom line for December or help to set you up the new year?
It’s definitely worth considering and you still have time to get a campaign happening.
Here are 5 things you can implement right now:
- Give something away
You can run a quick competition and give away either a product or one of your services. If possible it’s always more efficient to give a product rather than your time. Consider putting together a pack if you don’t offer your own products.
- Offer a discount if they pre-book for 2015
Ask people to book in their wedding, formal or special event makeup in December to receive a special discount, just because you are in the festive mood to give. Make it substantial but not too over the top that you don’t make any money from it.
- Add on an extra
Why not try a package deal where you offer a service at full price but with the added value of something more, it could be a product or extra service, it’s completely up to you.
- Project into the new year
You can also offer an extra at a discounted rate if they take up the offer in January or February. Ask for the money upfront and get those bookings happening for 2015.
- Gift voucher bonus
You can – because it is the time for giving – add an extra amount on to each gift voucher as a surprise. You can advertise the fact that you get a surprise or the dollar amount. For example, you could give an extra $20 with every gift voucher purchased.
While I have you, it’s also a good time of year to rethink your marketing and promotions plan for 2015. I hope you’ve given this some thought! (Please say yes).
Oh good, thank God!
So apart from implementing at least one of these promotions before Christmas, I also want you to think about what promotions and marketing you did this and answer these questions:
- What worked?
- What didn’t?
- What can you implement again?
- What needs improving?
Sorry ladies and gents but, unfortunately, there’s still some work to do before we end the year on a high.