THE BASICS – with Rachel Parnell
Your makeup kit represents you as an artist. It symbolises your professionalism, your ethics and the respect you have for the health and wellbeing of your clients. For these reasons, careful product and tool selection and informed hygiene practices are essential when it comes to putting together your kit.
The success of your business depends on the quality results and satisfaction you provide your clients. It is best to choose trusted products and brands that are less likely to irritate your clients’ skin, won’t wear off easily, and have good pigmentation. Don’t assume the best products are the most expensive; many of the best professional brands do not come with the price tag of ‘department store’ brands because they don’t have fancy packaging or marketing.
The best brands rely on their reputation in the industry, marketed through word-of-mouth recommendations from artists, to be successful. Online shopping, and the convenience it brings, means you don’t need to rely only on consumer-focused counter products.
Also, consumer products are not always designed to be used in high definition film and photography, or last many hours under extreme conditions. As a makeup artist, remember you have been hired for your knowledge of, and access to, these products. Custom mixing and sourcing these products is what makes you a professional.
Rachael Parnell www.makeupandglow.com.au
Remember, your kit is an investment. It is the tools, combined with your talent, that will make you a successful makeup artist so, although preparing a kit can be expensive and overwhelming, think of it as the essential investment to kick-start your successful business.
Top industry tip from Rachael Parnell
An artist should carry enough light and dark foundation shades to custom mix colours. Catering for clients of all ages, sensitivities, skin types and colours is paramount. The inclusion of corrector shades is fabulous for removing too much yellow, adding some pink or neutralising the shades. The same applies to concealer used under the eyes.
In terms of product and tool selection, catering for vegan clients is now also becoming the norm. This can mean more than simply using vegan-friendly products, but also your choice of makeup brushes. Always carry a synthetic set of brushes along with real-hair brushes, as this will also cover clients who have real-hair allergies.
Every makeup kit needs a few essential items. Actually, there are more than a few. Over time, as you develop as a makeup artist, you may be able to do away with a few of these. But for now, we strongly recommend that you always carry the following:
Tools of the trade
- Professional makeup brush set
- Professional brush cleaner
- False lashes (a few different types and never forget the individual ones)
- Lash adhesive
- Eyelash curler
- Disposable makeup applicators
- Lip brushes
- Mascara wands
- Cotton pads
- Blot papers
- Tissues/paper towel
- Baby wipes
- Makeup sponges/wedges
- Headbands or hair clips
- Cape to protect clothing
- Makeup palette
- Palette knife and/or spatulas
- Gum or mints
- Business cards
- Face charts
- Disposable rubbish bags
- Pencil sharpener
The basic products – where to start
- Facial cleanser or makeup remover
- Foundations – a few different types for different skin and coverage
- Eye shadows
- Brow shadows or liners
- Lip liners
- Lip glosses
- Lip balms