mmm biz operations blog

Business operations – what is that exactly?

on January 14, 2015

Attention MUAs: To stay ahead of the pack with a freshly made up face, businesses must boost their operational efficiency wherever and whenever possible.

AMI-Partners’ Laurie McCabe – he’s the vice president of small and medium-sized business (SMB) insights and solutions – has this to say: “Sooner or later, any company not operating efficiently will be out of business.”

This is pertinent for solopreneurs and small businesses – such as makeup artists – because often we have limited resources and tend to do everything ourselves. Hence, our business operations go out the window.

Sound familiar? We know here at Makeup Media Marketing that we’ve really had to hone in on this because it’s easy when you are new to business not to make business operations a priority as there are so many other cool things you could be doing.

But it’s vitally important.

So here’s are some tips that may help reduce costs, improve efficiency and even increase customer satisfaction.


4 tips for efficient business operations:


  1. Automate wherever possible

Essentially, automation is using technology to do things that take up your time and so that you don’t have to do them. It’s actually all around us in a non-business way – think traffic lights.

Automating your emails, social media status updates, newsletters and blog scheduling are a good first step for many when it comes to business operations for makeup artists.


  1. Streamline communication with your peeps

This can also be done through automation and having a script for new customers and inquiries, but it also means having a CRM (customer relationship management) system.

If you have all of your customers’ details in the one place you’ll have less trouble finding things and remembering what you spoke about last time.


  1. Reduce travel time

If you don’t have to – don’t. Of course, as MUAs we need to travel, especially if we are mobile, so that doesn’t count in this scenario.

What does count is unproductive travelling time when you can do the same thing over the phone, in a message or on Skype. If you can avoid it, you will save time and money, and great improve your efficiency when it comes to your business operations.


  1. Outsourcing tasks

OK, this one might be a bit hard if you are a solopreneur, but all great businesses have one thing that helps take them from great to awesome and that’s a team. Whether that’s an in-house team or a virtual one, it doesn’t matter.

You can’t do everything yourself, so find ways to outsource the operations that you consider low-value activities for you to do, are time-consuming or you just don’t like doing to someone who does. Check out oDesk, eLance, Freelancer or Fiverr for people who can help you.


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