Communication is the key: So start talking to your peeps!
Communication is the imparting or exchanging of information by speaking, writing, or using some other medium.
So says Wikipedia!
And your business won’t survive without it.
Communication is the best asset your business can have. You know why?
Talking to your clients through social media, newsletters, blogs, videos, a podcast, website content and so on will help you build a relationship and makes you a human, not just a business.
People like working with those they know, like and trust, right. You’ve read that here before.
Humanising your brand through great communication is a sure-fire way to make your business more appealing to consumers; especially with the rise in artisan brands, self-made movers and shakers there has been a lot of attention on shopping to support local talents as opposed to gravitating towards corporations.
By doing simple things like interacting with your clients (or even prospective clients) on social media, sending out personal emails to thank them for their business or personalising their experience with you can make a world of a difference.
Making it easy for your customers or potential customers to ask you a question by being active on various social media platforms or even answering their inquiry quickly in an email not only demonstrates quality customer service, but also builds trust.
Trust is the basis of all good relationships – even with your customers – and trust starts with a good foundation of communication.
So start talking to your customers!