shop (4)

FREE: Buzz words for content writing

on May 27, 2015

Now that I’ve got your attention – you know there are words that get people to buy things, right? Free, discount, limited time, best: These words all have a job to do when used in advertising copy or content in general.

Here are some more:

You – it’s relatable to every single person who reads your ad/copy/content/website, etc.

Free – always captures attention.

New and improved – everyone wants cutting edge.

9 out of 10 agree – shows it has the backing of consumers

Official – has an authority about it

Money-back guarantee – there is a degree of safety and trust

Spots filling fast, limited time or final offer – creates a sense of urgency and no one wants to miss out. It’s also one of the Six Principles of Influence.

Instant – we want everything now, or yesterday. in this fast-paced world.

Save – if people can save money, they will be in like Flynn.


But do these words actually make you buy? The simple answer is “yes” and research proves when they are used creatively customers go on a searching frenzy for their cash, cheque book or credit card. Or that’s what we’d like you to do (insert winky face). It is simply a sales strategy that many (if not all) businesses use to in order to sell their products or services.

It does delve a lot deeper than just using words – but they do play a huge part. Enter stage left, one of those said researchers: Robert Cialdini. He figured this move out long ago – like pre-1984. He’s the author of Influence: The Psychology of Persuasion. Through experimental studies and engrossing himself in the world of “compliance professionals” – that is salespeople, fundraisers, recruiters, advertisers and marketers – he was able to see how skilled these people were in convincing and influencing others.

How many times have you walked out of shop with an accessory you didn’t need after you’d just spent a fortune on a power suit? Or found yourself saying “yes” to a workshop or course you haven’t really given a lot of thought to? Go on, hands up. Mine is up, don’t worry. You’ve probably been “influenced” – and by words no doubt!

The philosophy behind it is interesting, so, if you’d like to, you can read more about it in this article:

While there are so many of these buzz words for different industries, genders and interests, I still believe building a relationship with your clients and prospective clients is the best way to get long-term and repeat business, as well as referrals.

But apart from this, words are powerful. After all, where would we be without them? There are so many of these buzz words you can use too. This list come to you from Bob Kaslik, the vice president of consumer marketing at Interweave Press, who shared them with Mequoda Daily.

And here’s the hot tip: This is the list of “power words” the company uses for magazine cover words, promo and advertising copy and email subject lines.

  • Improve
  • Trust
  • Immediately
  • Discover
  • Profit
  • Learn
  • Know
  • Understand
  • Powerful
  • Best
  • Win
  • Hot Special
  • More
  • Bonus
  • Exclusive
  • Extra
  • You
  • Free
  • Health
  • Guarantee
  • New
  • Proven
  • Safety
  • Money
  • Now
  • Today
  • Results
  • Protect
  • Help
  • Easy
  • Amazing
  • Latest
  • Extraordinary
  • How to
  • Worst
  • Ultimate
  • Hot
  • First
  • Big
  • Anniversary
  • Premiere
  • Basic
  • Complete
  • Save
  • Plus!
  • Create




Love me with a Comment

Your email address will not be published. Required fields are marked *