LOGO LOCOMOTION

Get WOW factor in your logo

on April 21, 2015

There are a million people in the logo design industry today dishing out boring logos with no WOW factor in bulk.

It’s the WOW factor you’re looking for, MUAs!

So how do you as a serious professional stand out from the crowd and get a quality logos for your business that don’t suck.

Here are some tips for those that want to stand out from the crowd, generate leads and boost your business:

  • Unique and clever

A logo is what helps distinguish a brand from its competitors, so it’s important that the image stands out from the rest. Creating a unique design isn’t all about avoiding imitation, but also about having something designed that’s out-of-the-box. Ask your designer to think creatively.

  • Know your brand

A logo is an introduction to a brand. It must reach a specific audience and when designing, you must keep this in mind. You want your designer to understand your brand too, so in the brief write down what you think they should know about your brand; perhaps even create a mood board with imagery that reminds you of the brand’s ideology — look for inspiration from different sources.

You’re looking for a logo that stays true to your brand’s overarching personality. More than anything, it needs to have some kind of a history, filled with meaning and purpose.

  • Colour is key

Your designer will think about every aspect of the image. Bright and bold colours may grab someone’s attention, but could also seem brash; muted tones exude sophistication, but could be overlooked. Every colour has a different implication and can bring nuance to your message. Stick with colours that resonate with your brand and target market.

  • Keep it easy and flexible

It’s important to have a balanced combination of simple and quirky — you want your logo to be interesting, but you don’t want someone to have to sit and stare, analysing it. In the digital age, where logos will appear on multiple devices and across social media, you must have something designed that transcends paper. It must look great on different backgrounds, work for apps, icons, avatars and print, and it must be flexible in size.

  • Don’t expect instant success

Nike; Puma; Audi — all iconic logos, but like with anything successful, it took time for these to gain popularity. Logos won’t become instantly iconic, even if you’ve designed the most beautiful combination of vectors. It depends on the product’s success and the market in which it exists. It’s important to be patient and not rush to make changes with your design just because you haven’t got the reception you initially expected.

Logo designing is an art, and like other forms of art, it requires precision, training and time. Choose a designer with artistic flair and great references.

We’re talking all things logos (and everything else to do with business) in our Business Bootcamp. Sign up now. It starts May 4, 2015.


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