Great Brows Are Just Horse Play

on March 12, 2015

By Samara Nilsson for Makeup Media Marketing

Okay, I am going to say this straight up, I really dig this company, for no other reason then they have concentrated on one thing (for the time being) and done it well. Yes, there are a lot of great products on the market, but there are a few things that definitely put Poni a head of the pack, also – they are Gold Coast based, so being a Queensland girl I definitely want to support a local business if they can deliver the goods.

Firstly, I think its really clever that they have covered all bases with brow products, it is a one stop shop for all your brow needs. You can definitely tell that the brains behind the company have a makeup artistry background, because they have so completely and extensively covered all things eye brows. Rather then have a brow pencil as a add on to a range, they have made it a starting staple, I really love this.

I have tried a lot of stuff from their product range, however I definitely feel that there are two stand out products that I should give special mention to separately:-

The Brow Magic Pencil. I first used this pencil at QT Fashion Week. What I really loved about it, is that as an artist you can use it on almost anyone, the colour is really agreeable with most skin tones. So when doing brows, I just had to sterilise the pencil tip and could go quickly between models. Which led to less time working and more time eating burritos – winning!

It it strongly pigmented, however you can definitely control that with the pressure you apply to the product. You can use this product alone, however I like to partner it up with the Poni powder.

Structurally, this product also comes with a mascara spool attached, which is perfect for brushing out excess product and softening mistakes, so if you go a bit YOLO with your bows and come out looking like a Jersey Shore extra – never fear! You can just swap the pencil around and soften that quick smart.

The waxy texture of the pencil also makes this product fantastic for hot Australian days, it is definitely water and sweat resistant. I used the brow pencil on a lifestyle campaign recently that required the model to be both swimming in a pool as well as doing the hot model thing lounging beside the pool – and praise the sweet Lord I did not need to retouch those brows!

Poni Brow Powder. Even just popping your finger into the product to get a swatch you can feel it’s velvet texture, this is a really lovely product to play with.Application wise, I like using these with a hard chiseled brush to customise colours for my clients, I then go back with the Brow Magic pencil and define those arches then brush through the product.

Lastly, I need to make mention on the fact that Poni do brow stencils. I think that this is great especially for non-makeup-professional folk to get an idea on what shapes work, or just to use as a guide if you have a bit of a shaky hand.


If you are interested in seeing what all the fuss is about, please just go to www.ponicosmetics.com.au


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