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What makes an excellent website? Part 1

on June 6, 2015

It is crystal clear in this digital age that websites are among one of the most vital properties of a small business. But having a reliable and interesting website that adds value and positions you as an authority in your industry calls for time and determination. You understand there are countless option available, but just how can you differ from your competition? Having a website is one of the most important ways to stand out in your industry.

An excellent internet site commands and holds attention, grabs your interest, awakens your feelings, as well as provides your target market (business besties) convenience and exactly what they need from you to make a decision to buy.

If a website fails to perform the purpose for which it was created, then it is more a liability than an effective marketing tool.

We’ve broken this blog up into two parts – it’s that important to your business! It’s also a topic we cover extensively in our Makeup Media Marketing 6-week Bootcamp.

Below are some four extremely important elements you must take into consideration when developing an website for your business:

  1. Arrangement and framework

Excellent web sites are well arranged as well as adhere to a framework. The organisation makes a website easy to use and find. Where there is lack of arrangement, there will be chaos for the user. A well-arranged website is highly inviting and enticing. You want to keep people on your site for as long as possible.

  1. Straightforward navigation

Effective internet sites provide easy to use navigation. People need to locate every little piece of information they need to buy from your whether that is a product or service. If they have to fumble around the website in an attempt to find exactly what they are looking for, they will get frustrated and likely leave to one of your competitor’s sites. Having a great site translates to having a user-friendly website, so create yours for people first and foremost, not search engines.

  1. Unique content

Top quality sites concentrate on their content and know what their target market wants to read, see and hear. Content needs ot be eucation, entertaining and information based. Fresh and unique content helps attracts visitors, keeps them on your site for longer and plays a big part in taking them through your sales process to turn them into paying customers. A delighted customer is more likely refer their friends and family.

  1. Exceptional style

Beautiful and modern layout makes a website remarkable. A great website is developed around a theme that matches its market. It speaks to that target market. First impressions count, even online, and if the appearance is unsightly your people will be turned off. Create a wow moment and impress them.

In the next post, we are talking about more factors that make an excellent website.

If you can’t wait – we have so much more info floating around on the blog, so take a look around and let us know what you think of our website.

If you’re a serial learner, check out our ebook.

 

 


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