What makes an excellent website? Part 2

on June 16, 2015

In the previous post, we talked framework, navigation, content and style as important factors that make an excellent website. There are many other factors that also contribute in no small measure to making a website stand out among the plethora of makeup websites out there.

In this Part 2 article we are delving a little deeper:

  1. Fast rate

The speed at which graphics, video clips, content and sound loads within a website can either make or mar the site. Your users don’t want to await for sluggish material to download; they require their information quickly. Online users are impatient because we have become accustomed to getting thimgs super fast. You must keep up or risk them moving on to your competition.

  1. Tidy and validated code

Messy, dated or incorrect code could minimise your website’s online search engine exposure. It could additionally create browser-rendering problems that will certainly reduce your site. Confirmed and compatible code will certainly assist for internet browser compatibly; complying with the requirements is a means to make sure that the website will have a greater possibility to be appropriately shown in various web browsers.


  1. Well formatted

The majority of people do not read every work online, they skim and skip over the content.  Make use of your headers, sub-headers, dot points, bold and italics. Having categories is also an essential part of a website site. Top-notch sites separate the material into different categories and tags help users access material conveniently. make sure you content has enough white space around it so it is easy to read and the eye doesn’t get tires.


NOTE: We read differently on the web. Our eyes are not designed to read online and so they read at a much slower rate.

  1. SEO is covered

A fantastic site with not so fantastic without traffic. Throughout your copy, use your keywords and internal and external links. Keywords should be used in alt tags on pictures, meta data, page titles and URLs. Also talk with your developer and/or SEO specialist about other SEO tactics.

  1. Measure everything

Your metrics are your everything. You need to know what’s working and what’s not. That way, you can do more of what is working and not waste time on stuff that’s not! The easiest way to do this is to get a Google Analytics account so you can track the performance of your website.

If you want more information on how to create an effective and excellent websites – check out our ebook. There’s heaps of cool info in there.




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