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Puppies, sparkles, experiences and business writing tips

on November 21, 2014


QUESTION: What do you like to write about?

You know what, I’ve never really thought about it.

But I was asked this question the other day by the one and only international best-selling author Andrew Griffiths – and I didn’t have to think about it for very long.

ANSWER: Puppies, pretty shiny sparkly things, personal experiences and business writing tips for you!

Can I ask you a question? Are you talking to your audience? Are you telling them stories? Are you giving your best information?

I know, so many questions. Here are some more.

Do you have a blog or do you upload videos or any sort of content?

What content are you creating and sharing with your business besties?

This is the most important question.

Yes, I know there is a lot to do as a business owner and it can be hard to try and fit everything in, trust me I’m hearing you.

But even if it is only one blog a month or a page on your website; even a status update with your latest works on Facebook. You must do something.

And don’t worry, this is a topic we are covering the Makeup Media Marketing Business Bootcamp 6-week eCourse.

So we will get to that. But right now I want to share why stories are important to your business:

Stories, my friends, are what people remember long after they’ve clicked off your page and on to someone else’s.

What’s the hot business writing tip?

Here are five reasons why they rock and will help boost your business:

  1. They make you relatable – you are a person after, just like your clients.
  2. Stories help you forge a connection with people – when you tell someone something about yourself it often leads to an in-depth conversation and the start of a beautiful relationship.
  3. It can be helpful and useful to you and your clients – say you let them know you are doing a new course or going on a holiday, you share this info and all of a sudden they are talking to you about doing their makeup because of your new skills form the course, or where you should go when you’re on holiday in Bali.
  4. Stories help launch people into action – you might like to share a challenge you’ve overcome and how others can do that too. Often they create momentum and drive.
  5. Everyone wants to know more about you anyway – it’s just the way we are programmed. Look at how many gossip mags are sold and how many hits websites that dish the dirt get.

So start telling yarns and spread the word.

My friends, I want you to go to your blog or Facebook page and share a story right now!


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