Makeup Media Marketing - Keywords are important in your SEO strategy for online content writing

SEO – 7 hot tips on how to work keywords into your content  

on February 12, 2015

I know. I know – SEO (search engine optimisation) isn’t pretty like lipstick, blush and eye shadow.

It’s just not.

It can be technical, confusing and a little bit boring. But we’re here to change that.

SEO is sexy and it can do wonders for your online profile and presence – and this is something every MUA needs. Just like that new MAC “cover up everything” foundation or Chanel “plump up the volume” mascara.

So we are focusing on keywords today. It’s a major part of the on-page SEO strategy. In the scheme of things and to keep it really simple, you really only need to look at keywords and links. But we can talk links another day.

Makeup Media Marketing - Keywords are important in your SEO strategy for online content writing 

Here are 7 hot tips to help you work it when it comes to your keywords:

  1. Think about the keywords you want to use. If they are really general keyword ideas, drill down a bit deeper and think about your location, your differences, your specialty areas, team and occupation. Go for long-tail keywords like “mobile bridal makeup artist Melbourne”.
  2. Try searching for some of these keywords – what results come up? Are your competitors in the list? If not, keep searching – knowing which keywords your competitors are using can be great inspiration for choosing your own.
  3. Ask your customers what words they are using to find you. I do this all the time just to test my keyword theories and make sure I stay on track. It’s quite funny what people type in and what you think they are searching for.
  4. Keywords will only work if you use the right ones – the ones being searched for. That’s why keyword research is critical. While you can do this yourself, I believe in paying someone to do your initial research to get your primary keywords in place for your website. Others for new pages, blog posts and social status updates can be found easily enough through the Google Keyword Planner.
  5. Know what your customers are searching for, not what you want them to search for. The reality is if you are a used car business in Brisbane, it’s likely people will look up “cheap used cars in Brisbane”. You can turn this around in your content by saying something like: “We may be a used car business in Brisbane, but we are not in the business of selling cheap used cars. We only sell quality, second-hand used cars from our CBD location…”.
  6. You can find other keywords and phrases that people have been recently searching for using Google’s predictive text. Simply open a new Google search page and start typing. Try your keywords first and you will automatically see a list of other phrases drop down.

For example: When you type in “mobile bridal makeup artist Melbourne”, these keywords also drop down:

  • Mobile wedding makeup artist Melbourne
  • Mobile makeup artist Melbourne CBD
  • Mobile makeup artist Melbourne western suburbs

The more specific you get, the less competition you’ll have in the search results.

  1. Yes, you can use more than one keyword or phrase per web page or blog. You will find you naturally use keywords and contextual keywords (that just means related keywords. So if your keyword was “Canberra orthodontist” your contextual keywords might be “crooked teeth” and “getting braces” because people would generally use these words when searching for someone to fix their teeth. You will get better at this with the more writing you do. {Here are some more writing tips}

I hope that helps, please feel free to drop us line if you need more info or clarification. It’s something we cover in the MMM Business Bootcamp too, plus a whole heap of other cool stuff. Oh, and there’s plenty of info on content and writing in the eBook.


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